What are your competitors doing right now? Has one of them found a great new link building resource or demographic to target? Is your primary competitor currently working on a vast marketing campaign that will bump you out of search engine listings? If you don't know the answer to these questions, you might be endangering your online business. A competitive analysis is a quick, easy, and cheap way to find out what your competition is up to behind the scenes.
When performing a competitive analysis, your SEO specialist from Content Customs will examine your website first to identify your primary competitors. We won't pay much attention to major competition for some ecommerce sites (you probably won't be able to compete with Amazon.com, for example).
Instead, we find realistic targets that you can pass quickly in the search engines. We then break down information about their links, visitors, and other important site metrics. If we find something interesting like a link building strategy, we'll include that in our report.
Most of the learning process in SEO and marketing involves competitive research, and it's a big part of our initial training procedure for each new employee with our company. In other words, we consider ourselves experts in competitive research -- online detectives in a way.
Below you'll find a few samples of competitive research reports that we offer at Content Customs. To protect our clients' privacy, we don't publish actual research on our website. If you have any additional questions however, please contact us and an SEO consultant will be happy to assist you.