The importance of a good reputation on the internet cannot be understated. For local businesses, reviews on sites like Yelp, TripAdvisor, Google and many others can make or break a company's reputation. Businesses that sell physical products can benefit immensely from having good reviews on shopping sites like Amazon. Also, positive testimonials on a company website can be extremely powerful for businesses of any size or in any industry.
It's been proven that 79 percent of consumers trust online reviews just as much as personal recommendations. So, what action can you take to ensure that your brand maintains a positive reputation? What will you do if you've suffered some bad publicity?
One of the best ways to manage your reputation is to make sure that customer reviews are seen and approved by your company before anybody else reads them. Content Customs can implement a system through email where your customers have the option to send you a review of their recent experience with your business. You can then use any positive replies as testimonials on your website. We'll also help you design a section of your site dedicated to these testimonials, whether you want a dedicated page, a scrolling feature on your homepage or any other design option you desire.
Your reputation can also be controlled through social media, which allows you to consistently post reputation-enhancing content and provides you with a forum to interact directly with your customers. The social media experts at Content Customs can help create or enhance your social media presence on any networks determined to be valuable for your company. We can also provide ongoing social media assistance to protect your reputation as time goes on.
Another excellent way to maintain a great reputation on the internet is to consistently publish valuable, quality content. Content Customs will provide your site with excellent content on an ongoing basis in order to preserve your stellar reputation or repair a reputation that's marred by publishing low-quality content in the past. If users have been turned off by your site pages or product descriptions, we can work with you to rewrite that content and make it the best it can possibly be.
We can also establish or add to your company blog, where we'll consistently publish engaging, high-quality posts that grab readers' attention and demonstrate your brand's value. Content Customs can even create long-form content such as eBooks or white papers to be published on your site, allowing you to present your brand as a cutting-edge authority in your industry. Whatever niche your site happens to deal with, we can create content that enhances your reputation.
Just like with link building and other internet marketing strategies, there are both white hat and black hat services. Companies that promise quick and easy reputation fixes are likely using ethically questionable tactics. These types of strategies only result in short-term solutions that don't truly repair any reputation issues.
Shady reputation management tactics can also often be spotted quite easily by consumers. Any company that's caught with fake reviews will likely suffer a big hit to their reputation, which ultimately defeats the purpose of hiring a reputation management team in the first place.
Don't take any chances - you can be assured that Content Customs will never engage in any unethical reputation management practices. Please contact us to speak with a marketing specialist and find out how we can ethically maintain your excellent reputation or repair any damage that's been done. We'll work with you to devise a unique reputation management plan that meets your goals and is relevant to your particular business.
A business that has a bad reputation on the internet isn't likely to succeed. Please contact us today to speak with a dedicated project manager who will listen to your goals and determine the best possible reputation management plan for you. Feel free to reach us by phone, live chat, or by clicking the button below to submit a quote.
Please contact us to discuss the rates for your unique reputation management plan.