Who are your competitors online? What did they do to beat you in the search engine rankings and how are they doing it? If you could analyze their backlink profiles and search engine optimization (SEO) techniques, could you use similar strategies to make your own SEO campaigns more effective?
These are all questions that a competitive analysis from Content Customs is designed to answer. A competitive analysis starts with a detailed report on your competitors, revealing keywords they rank highly for, sites that link to them, Google AdWords campaigns they have, content on their site that gets the most attention, and many more insights into what keeps them successful.
Performing a competitive analysis doesn't mean you'll end up directly replicating your competitors' techniques; instead, we'll help you draw inspiration from the report to devise strategies that will benefit your unique website.
If you or your company does not yet have a website, you can still benefit from our competitive analysis services. As long as you have a general idea of what you'd like to accomplish with your site, the experts at Content Customs can analyze the marketing tactics of your prospective competition. This will give your site a huge advantage by allowing it to be highly competitive from the moment it goes live. A competitive analysis can also be beneficial for new webmasters in that it simply helps define the metrics needed to rank well in your industry.
First, we determine your top competitors. These are the sites in your industry that outrank you in search engine results and therefore hurt your profits. Meticulous competitor selection is essential to the process, and Content Customs is careful to analyze competitors who are relevant to your industry and have demonstrated successful internet marketing tactics. Using the latest marketing tools available, we then gather a wealth of data on these sites to create a complex profile of your competition. Information about your competitors that we can report to you includes:
Finally, we examine each element of your competition's SEO and marketing strategies to determine specific tactics that could work for your own website. We also identify where your competition may have missed an opportunity, allowing you to capitalize on any strategies that have been overlooked by other sites. As an added benefit, our competitive analysis process can save you time and resources by helping you identify marketing strategies that would not be worthwhile or cost-effective for you.
In any competitive endeavor, it's in your best interest to find out as much as you can about your competition - what professional football player would even think of setting foot on the field without knowing something about the team he's about to face? Once you've identified your competition, you can begin emulating some of their ideas and using their strategies as inspiration for your own. A competitive analysis gives you a blueprint for what works in your industry, as well as providing a rare look into your competition's marketing tactics. Because search engine marketing is constantly evolving, many of our clients will order periodic competitive analysis reports to check and recheck their competitors' strategies.
A large part of your competitive analysis will focus on the backlink profiles of your competitors in order to find similar link opportunities. For example, if many of your competitors get links from a high-profile industry blog, a competitive analysis will single out that blog as a potential source of links. We can then work with you to garner the attention of these "influencers" through high-quality content and marketing. This is a commonly accepted practice that has nothing to do with black hat link building strategies such as directory submissions, partner links, link networks or link purchasing. Content Customs never engages in techniques that could be considered ethically questionable.
Content Customs aims to improve your rankings in search engines and increase your site traffic by helping you understand internet marketing techniques that have proven to be successful for your competition. For more information about how a competitive analysis could benefit you or your company, feel free to contact us by phone or by clicking the button below.
Rates for our competitive analysis services start at $179.85.