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Thank you for taking the time to check out our Blog section at Content Customs. We have been in business for several years and focus on "all things" related to the internet.

Here you will find the latest web site and company news as well as information about all things related to writing and editing all forms of content, website search engine optimization (SEO) and marketing, and website design and development. Consider subscribing to our Blog to ensure that you are always up to date with the latest industry trends and developments as the internet is ever evolving.

This being said, it is important for anyone involved in the internet, from marketers to developers to "for profit" entrepreneurs, that you understand the direction of the internet and how to capture as much relevance as possible within your specific niche.

Every day, you will find posts on a variety of subjects including article marketing, content creation, blogging, freelance writing, ebook development and press release distribution. You will also find information written by and for writers to assist them in being successful as a freelance writer or editor.

While we hope that you choose to apply for a job with our company or take advantage of some of our client SEO services, the true purpose of this Blog is to give our visitors the information they need to make good decisions about content creation and search engine optimization.

The Value of Good Information

This brings me to my main topic of today's post, information. When writers create web content, they have a great deal of considerations to make the content a piece of valuable information. In essence, there are four aspects to successful content creation for the Internet:

  • Search Engine Optimization
  • Information Value
  • Organization
  • Quality

Think of each of these aspects as the legs of a chair. Even omitting one aspect (chair leg) will cause the entire piece of content to collapse. Ask yourself how often you have done a Google search and clicked on the top result only to find that the content is just stuffed with keywords and poorly written at best. Sure, it may get a lot of hits.

I'm willing to bet that the majority of the people that visit such a site immediately leave for the next hit down the search result list. High search engine rankings do not automatically turn into profits. Once you get people to visit your website, you need to find ways to keep them there or recommend the website to their friends and colleagues.

As far as SEO is concerned, it is one of the most important aspects of website marketing. However, never give into the temptation to call a website successful because it has used SEO to make it to the coveted top of perhaps a single search term. The websites that ultimately enjoy long term success are well written and organized to be easy to read and act as a valuable piece of information. If website visitors begin to consider your information to be credible and worthwhile, they will undoubtedly return. I like to relate websites to any other, offline business.

Real World Example of Product Organization

If you walked into Walmart (or another similar retailer) and found that all of the products in the store were poorly labeled, not organized on the shelves and, worst of all, not at all what you expected in terms of quality, how likely would you be to make a purchase or return when you needed something else?  Sure, the retailer you visit might have the largest sign in the neighborhood but it will quickly gain the bad reputation that it deserves.

You could, of course, argue that a lack of organization in a store might encourage customers to make other purchases beyond what they originally came to buy. However, this is a very small consideration of modern businesses and it often does not work as well online. If you have content consistently incorrectly categorized in order to persuade readers to make an additional purchase, you will likely anger more visitors than you convince to purchase an additional product.

On the same note, your store could have some of the finest inventory in your community at the best prices, but if customers cannot find it, it will likely fail. It might be difficult to compare a large retailer with a large website as, more often than not, a community will quickly pass around the word that you have a solid store with excellent prices.

However, failing to use SEO and proper marketing to obtain search engine rankings near the top is much like having an offline business buried under ground with no points of entry. Indeed, content quality is very important. Without proper SEO and marketing, however, even the best written content can quickly be rendered useless.

I hope that you enjoy this Blog as it continues to grow and come back to visit often. Please leave comments about your favorite business or online marketing story, feedback on this post or anything at all. Most of all, we hope that you find some of the information that you need to be a more successful writer, online marketer, website owner, etc. After all, nothing can be accomplished without good information. I hope that you decide to trust us to provide you with just that.

Best Wishes,

The Content Customs Team

Mike Quayle

Posted on 18th January, 2010 by Mike Quayle

About Mike Quayle

Mike Quayle is a SEO, content writer, and marketer from Seattle, Washington.

View all posts by Mike Quayle

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