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Will a New Facebook Video Feature Finally Compete with YouTube?

Facebook video

Sharing videos on social media is incredibly popular, and Facebook now gets around four billion video views every day. For marketers, video is one of the most effective and popular techniques for bringing attention to a product or service on the Internet.

Of course, many marketers host their companies' videos on a YouTube channel and share or embed them from there. While other streaming video sites like Vimeo have tried to compete with YouTube, none (except possibly Vine) have succeeded. Now, however, a new Facebook video service could finally challenge the video giant.

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YouTube Kids App Makes Its Debut, Still Includes Ads

youtube kids

Last year, we reported that Gmail and YouTube accounts specifically designed for children were in the works. Now that the YouTube Kids app has finally launched, we may now be seeing the beginning of a full-on strategy from Google to develop child-friendly services.

Privacy, data collection and ethical concerns aside, the new app could be good news for parents as well as businesses that cater to small children. Video marketing is incredibly effective, and YouTube Kids may present a new portal by which family-friendly organizations can get some exposure - if they deem it ethical to do so.

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Paid YouTube Subscriptions Could Be On Their Way

youtube subscriptions

YouTube is clearly one of the most popular sites on the web. It gets over one billion unique visitors every month, and around 100 hours of video are uploaded to the site each minute. Competitor sites like Vimeo are growing, but their viewer numbers pale in comparison.

Now, however, it seems like YouTube wants to transcend its user-created paradigm and compete with "premium" content companies like Netflix, Hulu, HBO Go and Amazon Prime. This means adding another revenue stream, which means giving users the option to pay for an ad-free experience.

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Google Plus Profile Names No Longer Have to Be Real

Google plus profile names

In an apparent attempt to become more welcoming and persuade tentative users, Google Plus has dropped its famous "real name" restriction. While still encouraging people to honestly represent themselves by using their true identity on the social network, Google has now allowed users to choose just about any name they'd like.

The announcement came in a blog post shared yesterday. While Google claims that its original restrictions helped create a community comprised of real people, it also states that the policy excluded potential users who didn't want to use their real names.

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New YouTube Message Fuels "ISP Blame Game"

youtube message

Last week we reported how net neutrality issues could have a profound impact on both Internet marketing and the way users access specific websites. One issue that's brought net neutrality into the limelight involves streaming video services arguing that Internet service providers are responsible for lagging playback.

Last month, an ongoing battle between Netflix and Verizon resulted in the streaming service displaying a now-removed message on slow videos, stating "The Verizon network is crowded right now. Adjusting video for smoother playback." YouTube now shows a similar message.

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