Sharing videos on social media is incredibly popular, and Facebook now gets around four billion video views every day. For marketers, video is one of the most effective and popular techniques for bringing attention to a product or service on the Internet.
Of course, many marketers host their companies' videos on a YouTube channel and share or embed them from there. While other streaming video sites like Vimeo have tried to compete with YouTube, none (except possibly Vine) have succeeded. Now, however, a new Facebook video service could finally challenge the video giant.