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Tag Archives: website monetization

Email Marketing Will Be Important in 2015, But the Tools May Change

email marketing

The online marketing landscape in 2015 will look very different than it did even three or four years ago. Mobile marketing, social media and content marketing will likely continue to be some of the most important elements of a marketing campaign. A term like "email marketing," however, already sounds like an outdated technique.

Of course, experienced online marketers know that this definitely isn't the case. As marketing approaches become stretched across many different platforms and tons of content continues to be produced, email marketing will remain one of the most powerful strategies.

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Google Says the Majority of Online Ads Are Never Viewed

online ads

The number of ads that Google runs on a daily basis is staggering. According to some sources, ad impressions from Google's display network end up totaling an unfathomable 24.17 billion per day, while impressions from Google Search total around 5.57 billion. This means that Google runs almost 30 billion ads every day.

Unfortunately, according to new Google research, over half of all these ads are never viewed by anyone. Some fundamental changes to the system may be needed before advertisers can be sure they're spending money on something that actually has a chance of being seen.

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Video Content Will Be a Must in 2015

video content

Marketers have known for years that video content is effective at driving traffic, links and sales. Check out this now vintage-seeming case study from 2006 (less than two years after YouTube debuted), in which it's shown that short video clips can generate thousands of impressions at a fraction of the cost of PPC advertising.

Content marketing has changed a lot since 2006, but the impact of video has only increased. A recent report from online video firm Brightcove highlights just how important video content will continue to be in the future.

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Paid YouTube Subscriptions Could Be On Their Way

youtube subscriptions

YouTube is clearly one of the most popular sites on the web. It gets over one billion unique visitors every month, and around 100 hours of video are uploaded to the site each minute. Competitor sites like Vimeo are growing, but their viewer numbers pale in comparison.

Now, however, it seems like YouTube wants to transcend its user-created paradigm and compete with "premium" content companies like Netflix, Hulu, HBO Go and Amazon Prime. This means adding another revenue stream, which means giving users the option to pay for an ad-free experience.

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Twitter's Buy Button Being Tested, Similarities with Facebook Continue

twitter buy button

According to a blog post shared by Tarun Jain, Twitter is testing out a new feature that could seriously increase the social network's e-commerce influence. Known simply as the "buy" button, the feature will allow users to purchase products directly from a Tweet.

Jain, Twitter's group product manager, explains that the Buy button is intended to increase the convenience, ease and enjoyment of shopping from a mobile device. The button can only be seen by a small group of U.S. users at the moment, but it will become more visible over time. Facebook is testing a similar feature.

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