Featured Posts

Tag Archives: viral blog posts

Evergreen vs. Viral Content: Which Is More Effective For Your Brand?

viral content

Every content marketer's first priority is developing high-quality content. But secretly, all content writers want their pieces to go viral too. Wouldn't it be nice to write a blog post or create a video that gets tons of views, likes and shares right away, causing thousands of people to visit and convert on your site?

Of course, you don't want to be a flash-in-the-pan either. Maybe the better strategy would be to create long-lasting, valuable evergreen content that gets a steady stream of traffic over time. Which strategy works better?

Continue Reading →

Revitalizing Your Blog with Alternative Content Types

alternative content types

You're a serious blogger. With a background in technical writing and journalism, you supply your readers with a daily dose of thoughtfully-written, highly valuable, easily-actionable content, and you take pride in the fact that you accomplish this task with nothing more than good ole' fashioned words (and a few pictures, just to keep with the times).

However, you begin to notice your readership numbers dwindling, if only ever so slightly. Comments just aren't being posted like they used to. Inbound links are becoming increasingly rare, despite your efforts to write content with useful links to peers and competitors.

Continue Reading →

Using Homemade Graphics to Spice Up Your Blog

graphics for your blog

Every good blogger knows that her site will be incomplete without pictures. Photos and graphics, even homemade graphics, break up the written content, help to illustrate difficult concepts that would otherwise require paragraphs of text, catch the reader's eye, and add a certain flair, flavor and uniqueness to your site or blog, setting it apart from the competition.

Unfortunately, the classic advice regarding blogs and images goes something like this: Unless you double as a graphic designer, it's best to outsource image creation to a professional.

Continue Reading →

How to Make People Love Your Blog

blog love

Think back to your days in high school for a moment. Do you remember the popular kids in your class? Why did they always seem to attract the most attention? Were they good looking, funny, smart, athletic, or controversial? Did they offer something unique and buzz-worthy? Whatever they did have to offer, many of the kids in school either wanted it and/or looked up to it.

These same exact principles can be applied to blogging and, more specifically, your blog site. When you are successful at creating a popular blog you really do become the "cool kid on the block."

Continue Reading →

E-Revolution: How to Start a Political Movement Online

online political movement

In the war for the 2008 Democratic presidential nomination, voters were left with a difficult choice between political upstart Barack Obama or former first lady and New York senator Hillary Clinton.

For the most part, both democratic candidates agreed on the major domestic, social, and foreign policy issues. This, in turn, caused many registered Democratic primary voters to scratch their heads and, subsequently, care little about which democratic candidate actually won the nomination so long as the current administration's policies would be altered going forward.

Continue Reading →