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Will a New Facebook Video Feature Finally Compete with YouTube?

Facebook video

Sharing videos on social media is incredibly popular, and Facebook now gets around four billion video views every day. For marketers, video is one of the most effective and popular techniques for bringing attention to a product or service on the Internet.

Of course, many marketers host their companies' videos on a YouTube channel and share or embed them from there. While other streaming video sites like Vimeo have tried to compete with YouTube, none (except possibly Vine) have succeeded. Now, however, a new Facebook video service could finally challenge the video giant.

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Video Content Will Be a Must in 2015

video content

Marketers have known for years that video content is effective at driving traffic, links and sales. Check out this now vintage-seeming case study from 2006 (less than two years after YouTube debuted), in which it's shown that short video clips can generate thousands of impressions at a fraction of the cost of PPC advertising.

Content marketing has changed a lot since 2006, but the impact of video has only increased. A recent report from online video firm Brightcove highlights just how important video content will continue to be in the future.

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Paid YouTube Subscriptions Could Be On Their Way

youtube subscriptions

YouTube is clearly one of the most popular sites on the web. It gets over one billion unique visitors every month, and around 100 hours of video are uploaded to the site each minute. Competitor sites like Vimeo are growing, but their viewer numbers pale in comparison.

Now, however, it seems like YouTube wants to transcend its user-created paradigm and compete with "premium" content companies like Netflix, Hulu, HBO Go and Amazon Prime. This means adding another revenue stream, which means giving users the option to pay for an ad-free experience.

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Revitalizing Your Blog with Alternative Content Types

alternative content types

You're a serious blogger. With a background in technical writing and journalism, you supply your readers with a daily dose of thoughtfully-written, highly valuable, easily-actionable content, and you take pride in the fact that you accomplish this task with nothing more than good ole' fashioned words (and a few pictures, just to keep with the times).

However, you begin to notice your readership numbers dwindling, if only ever so slightly. Comments just aren't being posted like they used to. Inbound links are becoming increasingly rare, despite your efforts to write content with useful links to peers and competitors.

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How to Replicate the YouTube Success of Dai Ling Ping

youtube

In less than a year, YouTuber Dai Ling Ping has started a YouTube channel and gained over 25,000 subscribers strictly as a one-man operation. Now, he's raking in advertizing revenue and is poised to grow his unique brand even further in 2012.

For the uninitiated individual, Dai Ling Ping specializes in humorous, albeit primarily juvenile viral videosthat are centered around video games and always laden with profanity. Dai Ling Ping is appealing directly to an internet counterculture marked by rebellious web destinations like FailBlog and 4chan.

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