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Twitter Testing Subscription-Style Ads While User Numbers Drop

promoted tweets

Twitter usage has had its share of ups and downs, but it was hoped that a boost seen earlier this year - thought to have been caused by what is perhaps its most infamous user - would kickstart an upward trend throughout the year. Unfortunately for stockholders and marketers, however, it now looks as though the so-called "Trump bump" has turned out to be a bust.

Last week, it was reported that Twitter lost 2 million monthly users in the U.S. during the second quarter of this year. Could a new subscription-based model for promoting Tweets help keep the network relevant and provide ROI for marketers and advertisers?

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Twitter May Drop 140-Character Limit

140-character limit

Last week, it was reported that Instagram now has a community of over 400 million active users, which makes it officially more popular than Twitter. This is just the latest in a string of not-so-great news for the network: its value has plummeted since its IPO in 2013, its growth has flatlined, and many of its new users are quick to abandon it.

In an effort to combat all this, Twitter has revealed some new features such as Moments, which will make users' timelines more organized and easy to understand. For content creators and marketers, however, the most important change involves the famous 140-character limit.

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Live Tweets Returning to Google Search Results

live tweets

Google users may remember back in 2009 when live tweets started appearing in search results in near-real time. Google described the idea as a way to provide up-to-the-minute data related to users' queries, while also being financially beneficial for both Twitter and themselves.

That agreement lapsed in 2011 due to the two companies disagreeing about how exactly Twitter's data would be used and displayed. The creation of Google+ at that time may also have caused Google to become disinterested in supporting another social network. However, according to Bloomberg, the deal is back on.

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Over Half of Internet Users Now Visit More Than One Social Media Site

social media

A Pew Research report published last week has outlined some of the major trends in social media use over the last year in America. Unsurprisingly, the popularity of many social networks continues to grow, with many platforms seeing significant increases in user numbers.

The report contains a ton of interesting findings that can help paint a picture of how social media is currently being used. For marketers, one of the most potentially crucial takeaways from the research involves the fact that 52 percent of internet-using adults now visit two or more social media sites.

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Twitter's Buy Button Being Tested, Similarities with Facebook Continue

twitter buy button

According to a blog post shared by Tarun Jain, Twitter is testing out a new feature that could seriously increase the social network's e-commerce influence. Known simply as the "buy" button, the feature will allow users to purchase products directly from a Tweet.

Jain, Twitter's group product manager, explains that the Buy button is intended to increase the convenience, ease and enjoyment of shopping from a mobile device. The button can only be seen by a small group of U.S. users at the moment, but it will become more visible over time. Facebook is testing a similar feature.

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