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Tag Archives: social media

Twitter Testing Subscription-Style Ads While User Numbers Drop

promoted tweets

Twitter usage has had its share of ups and downs, but it was hoped that a boost seen earlier this year - thought to have been caused by what is perhaps its most infamous user - would kickstart an upward trend throughout the year. Unfortunately for stockholders and marketers, however, it now looks as though the so-called "Trump bump" has turned out to be a bust.

Last week, it was reported that Twitter lost 2 million monthly users in the U.S. during the second quarter of this year. Could a new subscription-based model for promoting Tweets help keep the network relevant and provide ROI for marketers and advertisers?

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Facebook Cuts Down on Links to "Low-Quality" Web Pages

ad clutter

We've all been there: you're scrolling through your Facebook news feed and end up clicking on a link to an interesting-looking article, only to arrive at a slow-loading page riddled with ads, popups, autoplaying video and tons of sponsored links to unrelated content that have shocking or just plain disgusting accompanying images.

In response to widespread concern over this issue, Facebook announced yesterday that it's cracking down on links to "low-quality" web experiences, reinforcing an important rule for marketers: in order to be successful, good content must be supported by good design.

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Facebook's Instant Articles Losing Favor with Content Marketers

facebook instant articles

Two years ago, many content marketers were hailing Facebook's Instant Articles (IA) as a potential game-changer in social marketing. The idea that brands could publish natively on Facebook using long-form content that loads quickly on mobile presented some interesting opportunities for social engagement and brand awareness. Along with other trends at the time (like Twitter potentially dropping its character limit and the debut of Snapchat Discover), in-depth content looked like the future of social content marketing.

Now, however, it looks like IA may not be the game-changer Facebook hoped it would be, as the network struggles to make it worthwhile for publishers.

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Snapchat Now Most Popular Social Network for Teens

snapchat vs instagram

As of December 2015, Facebook had 1.59 billion monthly active users, with millions more using the standalone Messenger app. When it comes to raw user numbers, no other network or messaging app comes close.

However, these numbers do not necessarily reflect users' feelings about a product. Users' enjoyment and perception of importance, as well as popularity among specific demographics, are not reflected in overall user number stats. So while Facebook may be the go-to social option for marketers playing the numbers game, there's a different service that should be focused on to reach the hearts of young people: Snapchat.

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Will a New Facebook Video Feature Finally Compete with YouTube?

Facebook video

Sharing videos on social media is incredibly popular, and Facebook now gets around four billion video views every day. For marketers, video is one of the most effective and popular techniques for bringing attention to a product or service on the Internet.

Of course, many marketers host their companies' videos on a YouTube channel and share or embed them from there. While other streaming video sites like Vimeo have tried to compete with YouTube, none (except possibly Vine) have succeeded. Now, however, a new Facebook video service could finally challenge the video giant.

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