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Tag Archives: Snapchat

Snapchat Now Most Popular Social Network for Teens

snapchat vs instagram

As of December 2015, Facebook had 1.59 billion monthly active users, with millions more using the standalone Messenger app. When it comes to raw user numbers, no other network or messaging app comes close.

However, these numbers do not necessarily reflect users' feelings about a product. Users' enjoyment and perception of importance, as well as popularity among specific demographics, are not reflected in overall user number stats. So while Facebook may be the go-to social option for marketers playing the numbers game, there's a different service that should be focused on to reach the hearts of young people: Snapchat.

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comScore Lists Most Used Mobile Apps - Google and Facebook Dominate

most used mobile apps

According to Business Insider, 65.5 percent of the millions of people who use smartphones fail to download any new apps in a given month. This is despite the fact that over 1.4 billion apps are available in Apple's app store and 1.5 billion are available in Google Play.

Clearly, this data tells us that a majority of smartphone owners prefer to use and revisit a smaller number of apps rather than constantly downloading new ones. While this behavior could change over time, a new report from internet analytics company comScore reflects the current trends.

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Snapchat Discover: Are Chat Apps The Next Big Content Portal?

snapchat discover

The main principle of internet marketing is the same in 2015 as it's been for many years: content is king. If you want to get targeted visitors to your website who are ready to do business, you've got to have engaging, valuable content first and foremost.

When it comes to actually getting your content in front of people, however, there are many new ideas out there. Social media and syndication networks are ever-evolving methods of content distribution. Now, Snapchat's new "Discover" feature might represent a cutting-edge portal for content and native advertising: chat apps.

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