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Tag Archives: SEO and marketing

Google Removes Right Sidebar Ads: The Effects on SEM

adwords right sidebar

Anybody involved with Internet marketing - and especially search engine marketing - has likely heard the news that Google will no longer be displaying text ads in the right sidebar of search engine results. Instead, four text ads (previously three) will be displayed at the top of a search results page, while positions 5 through 7 will be pushed to the bottom.

This change is rightly causing quite a bit of confusion and apprehension, as it's thought that fewer ad positions per page will drive up AdWords bids and increase competition. Here are some of the most important takeaways from this rollout.

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Search Engines Reveal Top Searches of 2015

top searches of 2015

Looking at the top search trends of the year helps internet marketers, content creators, SEO professionals and webmasters understand how people use the internet. While these lists are typically dominated by celebrities, news events and sports moments, they nevertheless provide valuable insight and perspective for anyone hoping to attract more traffic to their site.

And while the importance of search engines may be diminishing slightly when compared to other methods of content delivery such as social media, these lists could help content creators find audiences in unexpected places (like Yahoo, for instance).

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The 5 Most Common On-Page SEO Problems (And Why You Might Ignore Them)

on-page seo

On-page SEO is important in a number of ways. Not only do well-optimized site pages improve your chances of ranking highly in search results, but they typically tend to provide an improved user experience as well. With so many on-page SEO factors to consider (meta information, links, URL structure, just to name a few), it's very easy to overlook some simple yet beneficial practices that could enhance your site's presence and usability.

According to a new study from popular SEO tool Raven, there are five clear standouts when it comes to the most widespread on-page SEO issues.

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Google Says Mobile Searches Outnumber Desktop, Plans Adwords Updates

mobile searches

According to Google's internal data, the trend that every webmaster has been preparing for is now a reality: more Google searches are being performed on mobile devices than on desktops in the U.S. It makes sense, as more and more people are using mobile devices as their only access to the internet, and Google's mobile-friendly algorithm is fully up and running.

But this is only the beginning. Services across the internet are beginning to cater more and more to mobile searches and traffic. As usual, Google AdWords will likely lead the way for advertisers.

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Initial "Mobilegeddon" Reports Start To Come In

mobilegeddon

A week ago, Google announced that its mobile-friendly algorithm began rolling out globally. This means that mobile-friendliness is now officially a ranking factor in searches performed on mobile devices. Whether or not this is the "mobilegeddon" some bloggers have deemed it to be, chances are good that your site traffic from Google will be affected in some way.

Indeed, initial reports seem to indicate that a large number of non-mobile-friendly sites have been negatively affected, while some sites that do pass Google's mobile-friendly test are getting a boost.

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