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Tag Archives: search engine results

Bing Quietly Adds Mobile-Friendly Label to Search Results

mobile-friendly

Back in November, Google announced they'd be labeling sites as "mobile-friendly" in the search engine results when those sites meet a specific set of criteria. Later, as you're probably aware, Google announced they'd be changing their algorithm to rank sites more highly if they're mobile-friendly. This has many webmasters scrambling to improve their sites' mobile capacity, as the change will begin rolling out in less than a week.

What you may not have noticed, however, is that Bing has been making the same changes at about the same times.

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Google Provides More Information About Mobile-Friendly Algorithm

mobile-friendly

First came the addition of mobile usability features to webmaster tools. Then it was announced that mobile usability will absolutely become a ranking factor in mobile searches. Then came the announcement that Google's mobile-friendly algorithm will begin it's rollout on April 21.

While it may or may not deserve the term that some have given it - "mobilegeddon" - the fact remains that this adjustment could have an even bigger effect than Google's infamous Panda and Penguin algorithm changes. Now, Google has provided some advice for webmasters trying to prevent the loss of mobile traffic.

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Live Tweets Returning to Google Search Results

live tweets

Google users may remember back in 2009 when live tweets started appearing in search results in near-real time. Google described the idea as a way to provide up-to-the-minute data related to users' queries, while also being financially beneficial for both Twitter and themselves.

That agreement lapsed in 2011 due to the two companies disagreeing about how exactly Twitter's data would be used and displayed. The creation of Google+ at that time may also have caused Google to become disinterested in supporting another social network. However, according to Bloomberg, the deal is back on.

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Google Displaying Lyrics: Is Knowledge Graph Content Scraping?

knowledge graph

Even if you're not familiar with the term "knowledge graph," you've probably had experience with Google's Knowledge Graph technology. Whenever detailed information about your search pops up directly on the search engine results page, that's the Knowledge Graph at work. For example, a Google search for "Benjamin Franklin" returns birth and death dates, works written, images and much more in a box placed prominently on Google's results page.

Yesterday, a digital marketer noticed that song lyrics are showing up in the SERPs. This is great for users but potentially ruinous for lyrics sites.

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Google's Pigeon Update Changes Local Search

google pigeon update

Google recently tweaked it's algorithm in an attempt to provide users with more relevant and useful information during local searches. The change, dubbed the "Pigeon Update" by the experts over at Search Engine Land, has reportedly caused local search to function more like typical web search through the use of similar ranking signals.

SEOs are still analyzing the effects of the Pigeon Update. So far, it looks like local directory sites have moved to the top of the rankings. At the same time, individual business sites might be facing an uphill battle to remain visible.

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