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Tag Archives: search engine optimization

Study: Google's AMP Increases Content Engagement by 35%

google amp

Google's Accelerated Mobile Pages (AMP), launched just over a year ago, has already become an extremely popular mobile SEO tool. It's being used by over 2 billion pages across 900,000 different domains, and it's likely that these numbers will continue to grow throughout this year.

The reason why is simple: AMP is an open-source publishing format that uses a special type of HTML, allowing pages clicked on in Google's search results to load rapidly on mobile devices. According to a new study from web analytics firm Chartbeat, this increase in speed also leads to an increase in content engagement.

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Google Penguin Update on the Way: Time to Analyze Your Backlinks

google penguin

When Google's Penguin algorithm first went live nearly four years ago, sites that were engaging in black hat link schemes saw massive reductions in search rank and traffic that ended up being very difficult to recover from. At it's best, Penguin helped even the playing field by penalizing sites that were gaming the system through dubious link building. Unfortunately, it also killed some sites whose webmasters were unaware they were doing anything wrong or unethical.

Now, a new and potentially final Penguin update could be on its way. Analyzing your backlink profile can help ensure your rankings don't plummet.

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Search Engines Reveal Top Searches of 2015

top searches of 2015

Looking at the top search trends of the year helps internet marketers, content creators, SEO professionals and webmasters understand how people use the internet. While these lists are typically dominated by celebrities, news events and sports moments, they nevertheless provide valuable insight and perspective for anyone hoping to attract more traffic to their site.

And while the importance of search engines may be diminishing slightly when compared to other methods of content delivery such as social media, these lists could help content creators find audiences in unexpected places (like Yahoo, for instance).

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The 5 Most Common On-Page SEO Problems (And Why You Might Ignore Them)

on-page seo

On-page SEO is important in a number of ways. Not only do well-optimized site pages improve your chances of ranking highly in search results, but they typically tend to provide an improved user experience as well. With so many on-page SEO factors to consider (meta information, links, URL structure, just to name a few), it's very easy to overlook some simple yet beneficial practices that could enhance your site's presence and usability.

According to a new study from popular SEO tool Raven, there are five clear standouts when it comes to the most widespread on-page SEO issues.

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Survey Says Content Creation is the Most Effective SEO Strategy

content creation

Despite social media creeping up on search as a leading source of referral traffic, search engines are still the number one way a user will find your site on the web. At the same time, you know that you need to undertake certain optimization strategies in order to get seen on search engines in the first place.

However, deciding which SEO strategies will benefit you most can be extremely difficult, as SEO's ROI is often difficult to measure, and search engine ranking criteria is changing all the time. Luckily, a new survey shines some light on what's working for most marketers.

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