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Tag Archives: native advertising

Twitter Launches New Ad Service: Promoted Video

twitter promoted video

According to a new post on Twitter's blog, your Twitter stream may soon start looking a lot more like your Facebook news feed. The popular social media platform announced yesterday that they will be debuting a new ad service known as Promoted Video, which will allow brands, publishers and some verified users to share video ads directly on Twitter's platform.

While promoted video is currently only available to select publishers, some believe that it will lead to all users eventually being able to use native video on Twitter.

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Readers Hate Sponsored Content, But Netflix Did it Right

sponsored content

Sponsored content is an important part of today's native advertising strategies. Native advertising pieces are intended to fit into a publisher's platform by mimicking the qualities of the publisher. For example, native advertising on Twitter would look just like a regular Tweet. On Buzzfeed, a sponsored post might look like a numbered list intended to be shared socially - just like the majority of Buzzfeed's content. These strategies are often used as an alternative to things like banner ads, which are generally thought to be widely ignored by Internet users. However, a new study from Contently actually shows that most users have a deep distrust of sponsored content.

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