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Tag Archives: native advertising

FTC Releases New Guidelines for Native Advertising

native advertising

In December of 2013, the Federal Trade Commission began investigating what was then a burgeoning content marketing strategy - native advertising. The investigation sought to answer many questions, but perhaps most pressingly, the FTC wanted to know if typical readers truly understand when they're being presented with paid content, what "paid content" means, and the ethics of essentially disguising promotional content as editorial.

Over two years later - now that native advertising is incredibly popular - the FTC has finally released guidelines for publishers, and they could end up changing how many advertisers approach this strategy.

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Is It Time to Start Addressing Content Blindness on Social Media?

content blindness

A relatively new idea in the content world involves the notion that content marketing will become less and less sustainable for businesses as the amount of content on the internet continues to grow. Respected business consultant Mark Schaefer called the idea content shock last year, and it's been widely discussed ever since.

While not everyone agrees that content shock is actually something to be worried about, the results of a recent study certainly aren't encouraging. Basically, readers are adapting to the huge amount of available content by tuning out sponsored posts on social media.

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Content Syndication Is Big Business - But Does It Promote Clickbait?

content syndication

If you've heard of Taboola, you're likely pretty familiar with content marketing and the various publishing channels that can get your content in front of a targeted audience.

Even if you haven't heard of it, however, you've definitely seen it at work. Anytime you get to the end of a blog post or article and see a group of headlines under the phrase "Recommended For You," "From Around the Web," or "You May Also Like," that's Taboola or one of its content syndication competitors at work. Marketers are paying to have their content displayed by these services - but will this strategy last?

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Snapchat Discover: Are Chat Apps The Next Big Content Portal?

snapchat discover

The main principle of internet marketing is the same in 2015 as it's been for many years: content is king. If you want to get targeted visitors to your website who are ready to do business, you've got to have engaging, valuable content first and foremost.

When it comes to actually getting your content in front of people, however, there are many new ideas out there. Social media and syndication networks are ever-evolving methods of content distribution. Now, Snapchat's new "Discover" feature might represent a cutting-edge portal for content and native advertising: chat apps.

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Promoted Pins Set To Go Live

promoted pins

When it comes to native advertising and sponsored content, marketers have no shortage of options. There are Facebook's promoted posts, Twitter's promoted tweets, LinkedIn's sponsored updates and Tumblr's sponsored posts, not to mention the thousands of blogs or news sites that are willing to promote content for a fee.

Now, Pinterest can be added to the list of networks where you can pay to have your posts show up in users' feeds. As far as native ads on social media go, this is good news - pins on Pinterest have had a history of being much more valuable than likes or tweets.

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