Featured Posts

Tag Archives: Internet marketing

Email Marketing Continues Massive Growth Trend

email marketing

The number of marketing channels and strategies available to brands has skyrocketed in the last decade, and there doesn't seem to be any sign of this trend slowing. Emerging options involving artificial intelligence (AI) and the Internet of Things (IoT), combined with ever-increasing and detailed customer data, can make it seem as though older techniques will lose out in the quest for finding the highest ROI.

Email marketing, often found in a debate about whether it's "dead" or not, is one of those techniques. Despite its relative age, though, a new report from Salesforce says that email marketing is not simply just alive - it's booming.

Continue Reading →

8 Marketing Takeaways from Meeker's 2017 Internet Trends Report

2017 internet trends report

There is perhaps no more authoritative source for internet statistics than Mary Meeker, a financial analyst and venture capitalist whose 1995 book, The Internet Report, was a landmark in internet study. Since the mid-2000s, Meeker has delivered the annual Internet Trends Report, which is an exhaustive account of how people are using the internet and predictions for the future.

This year's massive, 355-slide report covers everything from online gaming to fitness wearables to internet usage in China. Marketers in particular should keep the following revelations from the report in mind:

Continue Reading →

Study Says Review Sites Get More Conversions Than Search or Social

review sites

When it comes to local SEO and marketing, many small businesses simply don't have the time or resources to devote to every potential strategy. A company concentrating on content production and social media promotion, for example, may not be able to devote the time needed run an AdWords campaign in an effective way.

Any business that's trying to weigh the potential ROI of search engine marketing, social media, email marketing and other local marketing tactics may want to consider the results of a new study and focus their efforts on review sites instead.

Continue Reading →

Voice Search & Featured Snippets: Why You Need Q&A Content

q&a content

Content is more likely to accomplish its goals when it's in the right format. Would the content attract more attention and generate more leads as a blog post, ebook, social post, video, infographic, quiz or survey? If it's going to be a blog, should it be a quick read or an in-depth report? Would it work best as a numbered list or a how-to guide?

One format that's often overlooked, however, is "question and answer." The Q&A format is often reserved solely for FAQ pages, but with the rise of two important SEO trends - Google's featured snippets and voice search - Q&A content could be an incredibly effective part of a business's content strategy.

Continue Reading →

Snapchat Now Most Popular Social Network for Teens

snapchat vs instagram

As of December 2015, Facebook had 1.59 billion monthly active users, with millions more using the standalone Messenger app. When it comes to raw user numbers, no other network or messaging app comes close.

However, these numbers do not necessarily reflect users' feelings about a product. Users' enjoyment and perception of importance, as well as popularity among specific demographics, are not reflected in overall user number stats. So while Facebook may be the go-to social option for marketers playing the numbers game, there's a different service that should be focused on to reach the hearts of young people: Snapchat.

Continue Reading →