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Tag Archives: Internet marketing

Snapchat Now Most Popular Social Network for Teens

snapchat vs instagram

As of December 2015, Facebook had 1.59 billion monthly active users, with millions more using the standalone Messenger app. When it comes to raw user numbers, no other network or messaging app comes close.

However, these numbers do not necessarily reflect users' feelings about a product. Users' enjoyment and perception of importance, as well as popularity among specific demographics, are not reflected in overall user number stats. So while Facebook may be the go-to social option for marketers playing the numbers game, there's a different service that should be focused on to reach the hearts of young people: Snapchat.

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Twitter May Drop 140-Character Limit

140-character limit

Last week, it was reported that Instagram now has a community of over 400 million active users, which makes it officially more popular than Twitter. This is just the latest in a string of not-so-great news for the network: its value has plummeted since its IPO in 2013, its growth has flatlined, and many of its new users are quick to abandon it.

In an effort to combat all this, Twitter has revealed some new features such as Moments, which will make users' timelines more organized and easy to understand. For content creators and marketers, however, the most important change involves the famous 140-character limit.

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Survey Says Content Creation is the Most Effective SEO Strategy

content creation

Despite social media creeping up on search as a leading source of referral traffic, search engines are still the number one way a user will find your site on the web. At the same time, you know that you need to undertake certain optimization strategies in order to get seen on search engines in the first place.

However, deciding which SEO strategies will benefit you most can be extremely difficult, as SEO's ROI is often difficult to measure, and search engine ranking criteria is changing all the time. Luckily, a new survey shines some light on what's working for most marketers.

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Is Facebook's 'Instant Articles' a Game-Changer For Content?

instant articles

One of Mark Zuckerberg's goals is to make Facebook's News Feed a "perfect personalized newspaper" for every user. To do this, the News Feed algorithm attempts to show users the updates, birthdays, events and shared stories that it thinks would be most important to them. It follows that news sites have been very successful under this system.

In fact, with so many news sites getting more and more referral traffic from Facebook, the network's influence has never been more powerful. But what will happen when they finally decide to directly host content instead of having publishers post a link? We're about to find out.

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Facebook's Anti-Fraud Strategies Working to Decrease Fake Likes

fake likes

Fake likes and profiles have been a nuisance on Facebook for years. Instead of earning likes organically, some page owners choose to purchase likes as a way of increasing the perceived popularity of their page. Unfortunately, this shortcut can end up being detrimental to legitimate businesses and has led to accusations that Facebook ads are worthless.

While Facebook has been fighting against fake likes for a long time, it now seems that they're as close as ever to solving the problem. This is good news for everyone on the social network.

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