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Tag Archives: high quality content

Facebook Cuts Down on Links to "Low-Quality" Web Pages

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We've all been there: you're scrolling through your Facebook news feed and end up clicking on a link to an interesting-looking article, only to arrive at a slow-loading page riddled with ads, popups, autoplaying video and tons of sponsored links to unrelated content that have shocking or just plain disgusting accompanying images.

In response to widespread concern over this issue, Facebook announced yesterday that it's cracking down on links to "low-quality" web experiences, reinforcing an important rule for marketers: in order to be successful, good content must be supported by good design.

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About.com Is Gone, but Its Evergreen Content Will Persevere

evergreen content

Anybody who's used the internet in the past two decades has likely visited About.com. A giant in the early days of the web, About.com was an amalgam of all types of educational content, from "how-to" home improvement articles to pre-WebMD health advice. Even after Google fundamentally changed how content was accessed on the web, About.com continued to thrive because it followed the number-one rule for ranking well: provide valuable content.

But times have changed. Social media is now the number one way people access media sites, and large, catch-all content hubs like MSN, AOL and Yahoo are struggling to compete with more niche, targeted sites.

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Survey Says Content Creation is the Most Effective SEO Strategy

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Despite social media creeping up on search as a leading source of referral traffic, search engines are still the number one way a user will find your site on the web. At the same time, you know that you need to undertake certain optimization strategies in order to get seen on search engines in the first place.

However, deciding which SEO strategies will benefit you most can be extremely difficult, as SEO's ROI is often difficult to measure, and search engine ranking criteria is changing all the time. Luckily, a new survey shines some light on what's working for most marketers.

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Survey Reveals How Businesses are Currently Using Content Marketing

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The hesitation that many businesses express when deciding whether or not to execute a content marketing campaign is understandable. Content marketing is still a relatively new approach, and it can often be difficult to measure any given campaign's return on investment.

However, more and more research is proving that not only is content marketing valuable for brands right now, it's also a marketing technique that's here to stay for the foreseeable future. A new survey from marketing research firm Ascend2 outlines the overwhelmingly positive content marketing climate.

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Young People Read News Content, But They're Finding It Differently

news content

It's a trend we've been hearing about for years now: young people are paying attention to the news less and less. This isn't really surprising, as interest in print media and television news programs have been dwindling for decades.

So, if you're trying to attract young people to your website using content, are you forced to find a way to make a "boring" niche more entertaining? Should you even resort to mindless but popular listicles à la Buzzfeed? Not necessarily - according to a new survey, news content is actually more popular with millenials than previously thought.

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