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Tag Archives: Google

Study: Google's AMP Increases Content Engagement by 35%

google amp

Google's Accelerated Mobile Pages (AMP), launched just over a year ago, has already become an extremely popular mobile SEO tool. It's being used by over 2 billion pages across 900,000 different domains, and it's likely that these numbers will continue to grow throughout this year.

The reason why is simple: AMP is an open-source publishing format that uses a special type of HTML, allowing pages clicked on in Google's search results to load rapidly on mobile devices. According to a new study from web analytics firm Chartbeat, this increase in speed also leads to an increase in content engagement.

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Google: Mobile Product Research Consistently Leads to Purchases

mobile seo

Everybody knows that smartphones have had a profound effect on daily life. They've made it much more simple and efficient to complete many different tasks, and they act as a single source for finding all sorts of information needed on a day-to-day basis.

But perhaps no sector of life has changed more due to the smartphone than commerce. While businesses in both B2B and B2C spheres have been competing for mobile visibility for years, a new study from Google is finally beginning to quantify exactly how smartphone users accomplish tasks with their devices - and how businesses stand to gain from focusing on mobile.

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Google Removes Right Sidebar Ads: The Effects on SEM

adwords right sidebar

Anybody involved with Internet marketing - and especially search engine marketing - has likely heard the news that Google will no longer be displaying text ads in the right sidebar of search engine results. Instead, four text ads (previously three) will be displayed at the top of a search results page, while positions 5 through 7 will be pushed to the bottom.

This change is rightly causing quite a bit of confusion and apprehension, as it's thought that fewer ad positions per page will drive up AdWords bids and increase competition. Here are some of the most important takeaways from this rollout.

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Search Engines Reveal Top Searches of 2015

top searches of 2015

Looking at the top search trends of the year helps internet marketers, content creators, SEO professionals and webmasters understand how people use the internet. While these lists are typically dominated by celebrities, news events and sports moments, they nevertheless provide valuable insight and perspective for anyone hoping to attract more traffic to their site.

And while the importance of search engines may be diminishing slightly when compared to other methods of content delivery such as social media, these lists could help content creators find audiences in unexpected places (like Yahoo, for instance).

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Facebook Surpasses Google As Leading Traffic Source to Media Sites

media sites

You know that getting referral traffic is just as important, if not more, than organic traffic to your site. Referred visitors often land on your page due to a recommendation (in the form of a link or social share) from a trusted source. This means that these visitors aren't just casually or accidentally arriving at your site - they're already interested or engaged with your content or products.

Traditionally, Facebook has been an excellent resource - dwarfing other social networks in terms of social referral traffic. Now, Facebook has topped Google in referral traffic to media sites overall.

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