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Tag Archives: conversion rates

Which Types of Content Actually Get Conversions?

content that converts

Aside from the SEO boost that can come from regularly posting fresh content, marketers know that all internet content needs to be created with a goal in mind. Whether you're trying to drive traffic to your website, generate leads, create brand awareness, or get repeat business, your content should be designed to meet your goals.

When it comes to planning and creating content, different topics, content formats and publishing methods can have a huge impact on your content's effectiveness. A new report suggests that many marketers use specific types of content to successfully convert their site visitors into paying customers.

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Study Says Review Sites Get More Conversions Than Search or Social

review sites

When it comes to local SEO and marketing, many small businesses simply don't have the time or resources to devote to every potential strategy. A company concentrating on content production and social media promotion, for example, may not be able to devote the time needed run an AdWords campaign in an effective way.

Any business that's trying to weigh the potential ROI of search engine marketing, social media, email marketing and other local marketing tactics may want to consider the results of a new study and focus their efforts on review sites instead.

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Beyond Clicks: Facebook Develops Conversion Lift Measurement For Ads

conversion lift measurement

Internet advertising is often filled with guesses and assumptions. It can be incredibly difficult to determine whether or not your ads are actually convincing people to buy your product. Some services, like Google AdWords, have conversion-tracking features that can at least shed a bit of light on a customer's path from seeing an ad to making a purchase.

Anybody who's launched a Facebook ad campaign, however, knows how hard it can be to truly determine whether or not those ads are having any real impact. Luckily, Facebook is working on a way to take out some of the guessing.

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Only 3% of Consumers Convert Before Doing Online Research

online reputation

If your business model depends at all on online reviews, listen up: search engine marketing company McKremie just released its Online Reputation Management Survey, an informal study conducted between October 25th and November 6th of this year.

The survey, which was given mostly to U.S. adults, looked to analyze and better understand the behaviors of consumers with regards to online research, reviews and brand reputation. The survey reveals some interesting statistics, such as that 97% of online consumers research companies online before doing business.

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Why Your Content Isn't Converting

converting content

You can have all of the high quality content in the world and be ranking #1 across the various search engines for your targeted keyword search terms. However, if you are not converting with your content, it is not more valuable than content ranking on the 10th page.

If you have tried everything that you can think of to get more conversions on your content but nothing seems to be working, you might be going about it all wrong. There are three major elements to conversions that you must consider each and every time you draft a new piece of content - trust, value and position.

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