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Tag Archives: content writing

7 Writing Tips for Struggling Marketers

writing tips

Most companies looking to get more business on the internet know they need high-quality, regularly published content. And when it comes to creating a content strategy, writing various types of content, tracking the results and adjusting the plan, a professional content team usually gets the best results.

Despite this fact, though, many marketers end up finding themselves responsible for creating blog posts, email copy, social media posts, product descriptions and much more - regardless of whether or not they're strong writers. Marketers looking to improve their writing and create more effective content should keep these tips in mind:

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Voice Search & Featured Snippets: Why You Need Q&A Content

q&a content

Content is more likely to accomplish its goals when it's in the right format. Would the content attract more attention and generate more leads as a blog post, ebook, social post, video, infographic, quiz or survey? If it's going to be a blog, should it be a quick read or an in-depth report? Would it work best as a numbered list or a how-to guide?

One format that's often overlooked, however, is "question and answer." The Q&A format is often reserved solely for FAQ pages, but with the rise of two important SEO trends - Google's featured snippets and voice search - Q&A content could be an incredibly effective part of a business's content strategy.

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13 Tips For Generating New Blog Post Ideas

blog post ideas

A blog is often the heart of any content marketing campaign. You know that consistently posting new, high-quality blog posts and sharing them through relevant channels can help you generate traffic and brand awareness. But what happens when you run out of blog post ideas?

While writer's block has been written about many times, the internet in 2015 provides many new, easy ways to generate blog post ideas. Of course, the old standby methods still work as well. Before you start, though, just remember that content shouldn't be posted just for the sake of posting. Quality is infinitely more important than quantity.

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6 Tips For Avoiding Filler and Fluffy Writing in Your Content

fluffy writing

Everybody knows that getting visitors to your website is tough. Unfortunately, keeping visitors on your site is just as difficult. Your content needs to be engaging and concise if it's going to stand any chance of keeping a reader's attention. Realistically, most visitors don't finish written content and many don't even scroll down at all, so it's essential to make sure your writing accomplishes goals quickly.

One of the biggest attention-killers is fluffy writing. Content that's too wordy or full of meaningless filler will no doubt push fickle readers away. Here's what to avoid:

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New Year, New Chance to Update Your Old Site Content

site content

Many webmasters spend time updating their blog, news section or product pages throughout the year. They often spend a lot of time focusing on building new pages as well. But when was the last time you did a detailed review of your Contact Us page? It doesn't take long for pages like this to become outdated or irrelevant. You might find you even have some downright incorrect information.

With a new year at hand, it's the perfect time to go through your important but neglected business pages with a fine-tooth comb. Keep these things in mind when giving your site content the once over.

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