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Tag Archives: content generation

LinkedIn Elevate Leverages Employees For Content Sharing

linkedin elevate

Rule number one of content marketing is to create engaging, valuable and shareable content. At the same time, it's just as important to make sure that content gets as much visibility as possible by publishing it through various social and professional channels.

When it comes to posting on social media, however, it's getting harder and harder to get your content seen - even if you're using paid options. For companies on LinkedIn, a new app could help increase exposure by making it easy for employees to recommend content that promotes visibility on the network.

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Content Tool Keywee Promises Unprecedented Audience Targeting

Keywee

The notion that the absolute best content will always get noticed without needing any promotion is slowly fading away. While valuable content will always beat out content of low quality, the sheer amount of content being published every day gives even the best pieces little chance of getting noticed on their own.

As a result, paid strategies such as Facebook post boosting and content discovery platforms have gained popularity by promising to get your content in front of the right people. Now, a new content tool known as Keywee promises to do it better.

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Survey Reveals How Businesses are Currently Using Content Marketing

content marketing

The hesitation that many businesses express when deciding whether or not to execute a content marketing campaign is understandable. Content marketing is still a relatively new approach, and it can often be difficult to measure any given campaign's return on investment.

However, more and more research is proving that not only is content marketing valuable for brands right now, it's also a marketing technique that's here to stay for the foreseeable future. A new survey from marketing research firm Ascend2 outlines the overwhelmingly positive content marketing climate.

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Is Your Company Taking Advantage of User-Generated Content?

user-generated content

According to Demand Metric, around 90 percent of organizations are now using content marketing to generate traffic, leads and sales. Also, 78 percent of CMOs consider content to be the future of marketing.

However, anybody familiar with content creation knows how time consuming it can be. Especially if you're dealing with image or video content, it takes serious time to create something that surpasses the competition and is good enough to get noticed among the millions of pieces of content published every day. So, why not get your users to do some of the work for you?

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13 Tips For Generating New Blog Post Ideas

blog post ideas

A blog is often the heart of any content marketing campaign. You know that consistently posting new, high-quality blog posts and sharing them through relevant channels can help you generate traffic and brand awareness. But what happens when you run out of blog post ideas?

While writer's block has been written about many times, the internet in 2015 provides many new, easy ways to generate blog post ideas. Of course, the old standby methods still work as well. Before you start, though, just remember that content shouldn't be posted just for the sake of posting. Quality is infinitely more important than quantity.

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