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Tag Archives: content creation

Study: Effective Blog Posts are Longer, More Media-Rich than Ever

blog post length

When it comes to creating effective content that gets real results, SEOs and content marketers have had two questions constantly in the back of their minds for years: how long should a blog post be, and how often should a site post a new blog?

Over time, the answers have varied wildly. Long, in-depth blog posts are often touted as a way to get long-term traffic from search, but short, "snackable" articles from 200-500 words have been an industry standard for years. Almost six years ago, we recommended posts between 250 and 1,000 words. So where are we now?

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Which Types of Content Actually Get Conversions?

content that converts

Aside from the SEO boost that can come from regularly posting fresh content, marketers know that all internet content needs to be created with a goal in mind. Whether you're trying to drive traffic to your website, generate leads, create brand awareness, or get repeat business, your content should be designed to meet your goals.

When it comes to planning and creating content, different topics, content formats and publishing methods can have a huge impact on your content's effectiveness. A new report suggests that many marketers use specific types of content to successfully convert their site visitors into paying customers.

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7 Writing Tips for Struggling Marketers

writing tips

Most companies looking to get more business on the internet know they need high-quality, regularly published content. And when it comes to creating a content strategy, writing various types of content, tracking the results and adjusting the plan, a professional content team usually gets the best results.

Despite this fact, though, many marketers end up finding themselves responsible for creating blog posts, email copy, social media posts, product descriptions and much more - regardless of whether or not they're strong writers. Marketers looking to improve their writing and create more effective content should keep these tips in mind:

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About.com Is Gone, but Its Evergreen Content Will Persevere

evergreen content

Anybody who's used the internet in the past two decades has likely visited About.com. A giant in the early days of the web, About.com was an amalgam of all types of educational content, from "how-to" home improvement articles to pre-WebMD health advice. Even after Google fundamentally changed how content was accessed on the web, About.com continued to thrive because it followed the number-one rule for ranking well: provide valuable content.

But times have changed. Social media is now the number one way people access media sites, and large, catch-all content hubs like MSN, AOL and Yahoo are struggling to compete with more niche, targeted sites.

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Voice Search & Featured Snippets: Why You Need Q&A Content

q&a content

Content is more likely to accomplish its goals when it's in the right format. Would the content attract more attention and generate more leads as a blog post, ebook, social post, video, infographic, quiz or survey? If it's going to be a blog, should it be a quick read or an in-depth report? Would it work best as a numbered list or a how-to guide?

One format that's often overlooked, however, is "question and answer." The Q&A format is often reserved solely for FAQ pages, but with the rise of two important SEO trends - Google's featured snippets and voice search - Q&A content could be an incredibly effective part of a business's content strategy.

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