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Google Removes Authorship Photos from Results Pages

authorship photos

Almost exactly three years since Google introduced authorship markups to their search engine results pages, they've made a big change in the process that has come as a bit of a shock to the SEO world. In an attempt to "clean up the visual design" of the SERP's, Google's John Mueller announced last week that authorship profile photos and Google+ circle counts would no longer appear in both desktop and mobile search results. Mueller's announcement indicated that, according to Google's experiments, click-through behavior would not be affected. Many SEOs are skeptical of this claim, however.

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Content "Stitching" - Is it OK by Google?

stitched

You've probably visited a few blogs and websites that made you think, "this information is great, but haven't I heard this before?" In order to give relevant content to their users without spending a lot of time or resources, many sites copy and paste content from other authoritative sites, leaving a citation as the only clue that the content isn't original.

Often, sites will stitch together paragraphs and lists from other pages into a single, more comprehensive page - slightly more valuable to the user, but far from original. Does Google appreciate this type of practice, or would they rather see original content?

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Duplicate Meta Descriptions: OK or Not?

meta description

Matt Cutts, Google's chief of battling search spam, is back with yet another video to tell us a simple but important search engine optimization (SEO) tip. Today's tip concerns meta descriptions and the best ways to use them. A meta description, of course, is a brief description of the contents of a given web page.

The meta description will show up in search results pages under the link to the relevant page. From a user interaction standpoint, your goal is for your meta description to entice the user to visit your page by previewing the valuable content they'll find if they do.

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Does Site Ranking Depend on Page Quantity?

site ranking

If you want your site to rank higher, you should strive to add as many pages to it as you can, right? Not so fast, according to a new video from Matt Cutts, chief of search spam at Google. In the video, Cutts explains that certain factors related to overall website size do indeed play into your rankings, but that size itself isn't really an issue.

If you have established your website and are wondering what to do next in order to boost your overall site ranking, taking the time to view Matt Cutts' video could save you from a lot of unnecessary work and misguided effort.

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Is Expandable Text OK With Google?

matt cutts

Matt Cutts, head of web spam at Google, is back with another video Q&A session, this time focusing on and tackling the topic of whether expandable text sections will negatively impact your search engine optimization efforts.

Many websites, especially those with dense, wordy, informative, encyclopedic type content, use expandable text so as not to intimidate more "uninitiated" users. Imagine, for example, an extensive FAQ section in which you can simply click the questions to see detailed answers in a drop-down menu.

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