Featured Posts

Tag Archives: authoritative content

Young People Read News Content, But They're Finding It Differently

news content

It's a trend we've been hearing about for years now: young people are paying attention to the news less and less. This isn't really surprising, as interest in print media and television news programs have been dwindling for decades.

So, if you're trying to attract young people to your website using content, are you forced to find a way to make a "boring" niche more entertaining? Should you even resort to mindless but popular listicles à la Buzzfeed? Not necessarily - according to a new survey, news content is actually more popular with millenials than previously thought.

Continue Reading →

Google Develops Algorithm That Rewards Factual Accuracy Over Links

factual accuracy

Everybody knows that the internet is full of factually inaccurate, questionable, deceitful or even blatantly untrue information. Some of the biggest portals for content discovery may now be feeling a responsibility to help people weed out inaccurate content.

For example, Facebook recently began displaying a "satire" tag on articles from publications such as The Onion in an effort to prevent people from thinking they're factually accurate. A new research paper from Google reveals that they might be moving in a similar and completely groundbreaking direction.

Continue Reading →

Bing Outlines How Content Quality Affects Rankings

bing content quality

According to the latest comScore numbers, Microsoft sites got around 3.7 billion searches in October. While that's only 19.5 percent of the search market share, the numbers are high enough to suggest that Bing should not be ignored - especially if your site targets an older or wealthier audience.

It's important to remember that optimizing for Bing is similar to optimizing for Google in many ways. Rule number one for both search engines seems to be high-quality content. A new post on the Bing blog details exactly what they're looking for.

Continue Reading →

Where's the Debate Over Reddit's Inclusion In Google News?

google news

Forget everything you know about Google for a second and just ask yourself this: what is Google's core purpose when it comes to search? Many would agree that, at its most basic level, Google's job is simply to help users find information that is most relevant to their queries.

But pages that Google lists as "news" sources should be more authoritative than typical search results, right? Even Google's own guidelines for getting listed in Google News are pretty lofty. However, with the recent inclusion of sites like Reddit and Twitter, it looks like the search giant might be contradicting itself.

Continue Reading →

11 Tips for Creating Authoritative Content in a Post-Authorship World

authoritative content

Well, it's official - Google Authorship is done and gone. First they removed author photos, and now all author info will be dropped from the SERPs completely. According to Google, the "rel=author" markups signifying authorship will not incur penalties - they'll just be ignored.

In a blog post shared last week, Google's John Mueller explained that authorship information simply has not been as useful to Google users as was hoped. In fact, it was sometimes even viewed as a distraction. Google maintains that site traffic won't decrease as a result of authorship removal.

Continue Reading →