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AdWords Users - It's Time to Implement AMP on Your Landing Pages

AMP landing pages

With Google's mobile-first index on its way, SEO-minded webmasters are more focused on mobile load speed than ever before. Simply put, the AMP format allows content to load extremely fast on mobile. In turn, AMP content often sees a lower bounce rate, potentially better search rankings, and even improved engagement.

Now, Google has announced that AdWords search ads will fully support links to AMP landing pages. While it's not known if Google will show preferential treatment to ads that link to AMP pages, one thing is clear: users will be much more likely to engage with your landing page if it loads quickly.

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Twitter Testing Subscription-Style Ads While User Numbers Drop

promoted tweets

Twitter usage has had its share of ups and downs, but it was hoped that a boost seen earlier this year - thought to have been caused by what is perhaps its most infamous user - would kickstart an upward trend throughout the year. Unfortunately for stockholders and marketers, however, it now looks as though the so-called "Trump bump" has turned out to be a bust.

Last week, it was reported that Twitter lost 2 million monthly users in the U.S. during the second quarter of this year. Could a new subscription-based model for promoting Tweets help keep the network relevant and provide ROI for marketers and advertisers?

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Time Inc.: 90% of Consumers Welcome Custom Content from Brands

custom content

There's a lot of talk these days about whether or not traditional advertising is "dead." Some argue that the Mad Men-type mindset of finding the right pitch and getting it in front of as many consumers as possible simply isn't as effective as more modern methods. Other evidence suggests that traditional advertising is just as trusted and effective as it's ever been.

According to a new study from Time Inc., though, it's likely that younger generations will increasingly respond to and expect value from brands that traditional advertising simply can't provide. What will help business provide that value? Content.

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8 Marketing Takeaways from Meeker's 2017 Internet Trends Report

2017 internet trends report

There is perhaps no more authoritative source for internet statistics than Mary Meeker, a financial analyst and venture capitalist whose 1995 book, The Internet Report, was a landmark in internet study. Since the mid-2000s, Meeker has delivered the annual Internet Trends Report, which is an exhaustive account of how people are using the internet and predictions for the future.

This year's massive, 355-slide report covers everything from online gaming to fitness wearables to internet usage in China. Marketers in particular should keep the following revelations from the report in mind:

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FTC Releases New Guidelines for Native Advertising

native advertising

In December of 2013, the Federal Trade Commission began investigating what was then a burgeoning content marketing strategy - native advertising. The investigation sought to answer many questions, but perhaps most pressingly, the FTC wanted to know if typical readers truly understand when they're being presented with paid content, what "paid content" means, and the ethics of essentially disguising promotional content as editorial.

Over two years later - now that native advertising is incredibly popular - the FTC has finally released guidelines for publishers, and they could end up changing how many advertisers approach this strategy.

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