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Tag Archives: Accelerated Mobile Pages

Study: Google's AMP Increases Content Engagement by 35%

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Google's Accelerated Mobile Pages (AMP), launched just over a year ago, has already become an extremely popular mobile SEO tool. It's being used by over 2 billion pages across 900,000 different domains, and it's likely that these numbers will continue to grow throughout this year.

The reason why is simple: AMP is an open-source publishing format that uses a special type of HTML, allowing pages clicked on in Google's search results to load rapidly on mobile devices. According to a new study from web analytics firm Chartbeat, this increase in speed also leads to an increase in content engagement.

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Google: Mobile Product Research Consistently Leads to Purchases

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Everybody knows that smartphones have had a profound effect on daily life. They've made it much more simple and efficient to complete many different tasks, and they act as a single source for finding all sorts of information needed on a day-to-day basis.

But perhaps no sector of life has changed more due to the smartphone than commerce. While businesses in both B2B and B2C spheres have been competing for mobile visibility for years, a new study from Google is finally beginning to quantify exactly how smartphone users accomplish tasks with their devices - and how businesses stand to gain from focusing on mobile.

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