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Tag Archives: Accelerated Mobile Pages

AdWords Users - It's Time to Implement AMP on Your Landing Pages

AMP landing pages

With Google's mobile-first index on its way, SEO-minded webmasters are more focused on mobile load speed than ever before. Simply put, the AMP format allows content to load extremely fast on mobile. In turn, AMP content often sees a lower bounce rate, potentially better search rankings, and even improved engagement.

Now, Google has announced that AdWords search ads will fully support links to AMP landing pages. While it's not known if Google will show preferential treatment to ads that link to AMP pages, one thing is clear: users will be much more likely to engage with your landing page if it loads quickly.

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Study: Google's AMP Increases Content Engagement by 35%

google amp

Google's Accelerated Mobile Pages (AMP), launched just over a year ago, has already become an extremely popular mobile SEO tool. It's being used by over 2 billion pages across 900,000 different domains, and it's likely that these numbers will continue to grow throughout this year.

The reason why is simple: AMP is an open-source publishing format that uses a special type of HTML, allowing pages clicked on in Google's search results to load rapidly on mobile devices. According to a new study from web analytics firm Chartbeat, this increase in speed also leads to an increase in content engagement.

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Google: Mobile Product Research Consistently Leads to Purchases

mobile seo

Everybody knows that smartphones have had a profound effect on daily life. They've made it much more simple and efficient to complete many different tasks, and they act as a single source for finding all sorts of information needed on a day-to-day basis.

But perhaps no sector of life has changed more due to the smartphone than commerce. While businesses in both B2B and B2C spheres have been competing for mobile visibility for years, a new study from Google is finally beginning to quantify exactly how smartphone users accomplish tasks with their devices - and how businesses stand to gain from focusing on mobile.

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