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Google, Yahoo, Facebook and Bing Reveal Top Searches of 2014

top searches

Year-end lists of the top searches provide a snapshot of what people look for on the internet and how they use search engines. Such lists also provide an overview of the topics, events, issues and people that were most culturally relevant that year. For marketers, the top searches don't necessarily represent keywords to be focused on; instead, they help keep SEOs informed about search trends, audience tendencies and where - or where not - to be focusing their efforts.

Year-end lists have been released by Google, Yahoo, Facebook and Bing. While these sites vary in traffic, they're all still in the Alexa top 25.

Top Searches For News

According to the American Press Institute, television is still the number one way that Americans get their news. However, 69 percent of people get news from laptops or computers, while 56 percent use a cellphone. Also, 51 percent of Americans get their news through a search engine, and 44 percent find it through social media. The news topics that were most popular this year were:

Facebook (U.S.)

  1. Ebola
  2. Ice Bucket Challenge
  3. Robin Williams
  4. Superbowl
  5. Ferguson, MO and Michael Brown
  6. World Cup
  7. Gaza
  8. Midterm Elections
  9. Malaysia Airlines
  10. ISIS

Google

  1. Ebola
  2. ISIS
  3. Malaysia Airlines
  4. Crimea / Ukraine
  5. Ferguson, MO and Michael Brown
  6. Gaza
  7. Scottish Referendum
  8. Oscar Pistorius

Bing

  1. World Cup
  2. Super Bowl
  3. Malaysia Airlines
  4. Winter Olympics
  5. ISIS
  6. Ray Rice
  7. Ferguson, MO and Michael Brown
  8. Ebola
  9. Brittany Maynard
  10. Ukraine

Top Searches For Celebrities

Celebrities have a history of topping year-end lists like these. Here are the people the got the most searches:

Google

  1. Jennifer Lawrence
  2. Kim Kardashian
  3. Julie Gayet
  4. Tracy Morgan
  5. Renee Zellweger
  6. Jared Leto
  7. Lorde
  8. Matthew McConaughey
  9. Amal Amuddin
  10. Donald Sterling

Bing

  1. Kim Kardashian
  2. Beyonce
  3. Miley Cyrus
  4. Katy Perry
  5. Justin Bieber
  6. Joan Rivers
  7. Jennifer Lopez
  8. Kendall Jenner
  9. Kaley Cuoco
  10. Robin Williams

Facebook (Excluding Athletes)

  1. Beyonce
  2. Pharrell Williams
  3. Nicki Minaj
  4. Taylor Swift
  5. Jimmy Fallon
  6. Iggy Azalea
  7. Katy Perry
  8. Pitbull
  9. John Legend
  10. Kim Kardashian

Top Searches for Electronics

Google was the only search engine that announced it's top consumer electronics queries. They were:

  1. iPhone 6
  2. Samsung Galaxy S5
  3. Nexus 6
  4. Moto G
  5. Samsung Note 4
  6. LG G3
  7. Xbox One
  8. Apple Watch
  9. Nokia X
  10. iPad Air

General Searches

Both Google and Yahoo ranked their top searches regardless of category. Strangely enough, they only share two phrases. Basically, if your content has anything to do with celebrities, you're going to want to make sure you're ranking on Yahoo.

Google

  1. Robin Williams
  2. World Cup
  3. Ebola
  4. Malaysia Airlines
  5. ALS Ice Bucket Challenge
  6. Flappy Bird
  7. Conchita Wurst
  8. ISIS
  9. Frozen
  10. Sochi Olympics

Yahoo

  1. Ebola
  2. Minecraft
  3. Ariana Grande
  4. Jennifer Lawrence
  5. Kaley Cuoco
  6. Kim Kardashian
  7. Frozen
  8. Miley Cyrus
  9. iPhone 6
  10. Jennifer Aniston

As usual, the top searches for this year were dominated by celebrities and global news stories. Marketers may be able to garner some valuable information from this, such as audience age and interests. Check out more list categories from Facebook, Google and Bing.

T.J. Anderson

Posted on 18th December, 2014 by T.J. Anderson

About T.J. Anderson

T.J. is a Chicago-based content editor and writer, as well as an SEO and marketing specialist.

View all posts by T.J. Anderson

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