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Editing - Turning Good Copy into Excellent Copy

excellent content

For every web site owner or writing company owner, one of the primary considerations is having a solid Internet copy writing editor to review and correct any mistakes associated with search engine optimization, grammar, and punctuation. It can be tempting to simply hire a solid team of writers and hope that they can always draft excellent copy.

However, hiring an editor can assist with a variety of copy writing considerations. While a team of great writers is highly important, an outstanding editor can combine all of their efforts into one, solid effort that creates excellent copy, every time.

Editing for Grammar

As a long time writer, I know how difficult it can be to self-edit any piece of writing. I have what I had in mind with my words clear and can tell exactly what I meant by what I wrote. However, as I have been reminded of in the past, what makes perfect sense to me might not be entirely clear to a person reading it. This is one of the prime functions of a good editor.

They can be the first person to objectively read a piece of content and inform the writer if what they wrote was not entirely clear. Next to ensuring that the grammar is solid and there are no spelling errors, this is one of the most important functions of an Internet editor.

Editing for SEO

Many a good writer fails at Internet copy writing because they cannot grasp the idea of Search Engine Optimization. While writers should be able to understand the basic function of keywords and how they function in writing intended for the Internet, editors can go one step further and ensure that the proper amount of keywords are in each piece of content.

This enables writing companies or web site owners to hire a team of writers and trust that their editor will be fully capable of ensuring that each article is as valuable as possible from an SEO standpoint.

Editing as a Manager

One great thing about editors is that they can, in essence, act as a manager and motivator to the rest of the writing staff. As editors normally receive each piece of content from the individual writers, they have an opportunity to ensure that content is being returned in a timely manner. In addition, a good editor has the potential to become a strong managerial force in handling your staff.

As they become more familiar with consistent writers, they can be more capable of determining which writers will be best for individual tasks and determine which writers have the strengths to become editors themselves. Having such a full time delegating expert can be an invaluable tool for the success of your web site or business.

Mike Quayle

Posted on 1st February, 2010 by Mike Quayle

About Mike Quayle

Mike Quayle is a SEO, content writer, and marketer from Seattle, Washington.

View all posts by Mike Quayle

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