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Crafting Content that is User and SEO Friendly

user friendly content

In order to be successful online it is critical that you improve the long-term exposure and search engine result success of your web site by taking the time to compose content that is user friendly and search engine optimization (SEO) friendly.

This being said, it is imperative that you, or a professional writer, understand the aspects associated with both high quality content and SEO in order to rank well across the various search engines. Your goal should be the successful implementation of user and SEO friendly content that naturally complements one another.

Keyword Optimization

Before you even begin to think about the precise information you plan on incorporating into your online content, you must identify the keywords that will work for your website. By identifying the keywords ahead of time, you'll be able to craft your content with the keywords in mind. This improves the implementation of keywords in a natural manner, which will help keep your content quality and clarity level high.

Keyword optimization extends throughout your entire content. You will have to craft a title and a meta description that contains the keywords in a manner that is user and SEO friendly. Always approach titles, meta-descriptions and the actual crafting of your content with SEO keyword sequences that are 3 to 4 words long. This will link your web pages with more specific key phrases, which naturally makes your content more SEO friendly and visible to users. Hiring professionals that are knowledgable about writing for the web for article writing services would be a wise choice if you are not familiar with SEO.

Clear and Scannable Content

Users are interested in spending the least amount of time possible when searching for their desired information. Without a solid outline, you'll likely find yourself crafting confusing content that will drive users away.

Create an outline that will keep your content clear and scannable for the sake of users while also keeping the SEO friendly keywords in mind. Keep your overall content length within the 500 to 600 word range and separate content information with white space through the use of paragraph breaks, subheadings and lists. These will all act as user friendly directions, guiding readers to different pertinent portions of your content that contain the information they want to know about.

Content Optimization and Analysis

Crafting content that is user and SEO friendly is a continual process that does not stop after you have published the content on your web page. Take the time to edit your material and make the messages of your content as clear as possible for the sake of the users. You'll find that titles, descriptive titles and subheadings can often be adjusted to combine your content and keywords in a more cohesive manner.

Keep track of all your content optimization and analysis by using SEO marketing tools. They will help you monitor the effectiveness of your keywords and how they affect your search engine rankings. Constantly looking for ways to improve the quality of your content and keyword implementation will let you find the balance necessary in crafting content that is user and SEO friendly.

Mike Quayle

Posted on 1st July, 2011 by Mike Quayle

About Mike Quayle

Mike Quayle is a SEO, content writer, and marketer from Seattle, Washington.

View all posts by Mike Quayle

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