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Category Archives: Website Design

Study: Google's AMP Increases Content Engagement by 35%

google amp

Google's Accelerated Mobile Pages (AMP), launched just over a year ago, has already become an extremely popular mobile SEO tool. It's being used by over 2 billion pages across 900,000 different domains, and it's likely that these numbers will continue to grow throughout this year.

The reason why is simple: AMP is an open-source publishing format that uses a special type of HTML, allowing pages clicked on in Google's search results to load rapidly on mobile devices. According to a new study from web analytics firm Chartbeat, this increase in speed also leads to an increase in content engagement.

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Study Says Review Sites Get More Conversions Than Search or Social

review sites

When it comes to local SEO and marketing, many small businesses simply don't have the time or resources to devote to every potential strategy. A company concentrating on content production and social media promotion, for example, may not be able to devote the time needed run an AdWords campaign in an effective way.

Any business that's trying to weigh the potential ROI of search engine marketing, social media, email marketing and other local marketing tactics may want to consider the results of a new study and focus their efforts on review sites instead.

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Facebook Cuts Down on Links to "Low-Quality" Web Pages

ad clutter

We've all been there: you're scrolling through your Facebook news feed and end up clicking on a link to an interesting-looking article, only to arrive at a slow-loading page riddled with ads, popups, autoplaying video and tons of sponsored links to unrelated content that have shocking or just plain disgusting accompanying images.

In response to widespread concern over this issue, Facebook announced yesterday that it's cracking down on links to "low-quality" web experiences, reinforcing an important rule for marketers: in order to be successful, good content must be supported by good design.

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Google: Mobile Product Research Consistently Leads to Purchases

mobile seo

Everybody knows that smartphones have had a profound effect on daily life. They've made it much more simple and efficient to complete many different tasks, and they act as a single source for finding all sorts of information needed on a day-to-day basis.

But perhaps no sector of life has changed more due to the smartphone than commerce. While businesses in both B2B and B2C spheres have been competing for mobile visibility for years, a new study from Google is finally beginning to quantify exactly how smartphone users accomplish tasks with their devices - and how businesses stand to gain from focusing on mobile.

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FTC Releases New Guidelines for Native Advertising

native advertising

In December of 2013, the Federal Trade Commission began investigating what was then a burgeoning content marketing strategy - native advertising. The investigation sought to answer many questions, but perhaps most pressingly, the FTC wanted to know if typical readers truly understand when they're being presented with paid content, what "paid content" means, and the ethics of essentially disguising promotional content as editorial.

Over two years later - now that native advertising is incredibly popular - the FTC has finally released guidelines for publishers, and they could end up changing how many advertisers approach this strategy.

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