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Category Archives: Design & Development

Google: Mobile Product Research Consistently Leads to Purchases

mobile seo

Everybody knows that smartphones have had a profound effect on daily life. They've made it much more simple and efficient to complete many different tasks, and they act as a single source for finding all sorts of information needed on a day-to-day basis.

But perhaps no sector of life has changed more due to the smartphone than commerce. While businesses in both B2B and B2C spheres have been competing for mobile visibility for years, a new study from Google is finally beginning to quantify exactly how smartphone users accomplish tasks with their devices - and how businesses stand to gain from focusing on mobile.

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FTC Releases New Guidelines for Native Advertising

In December of 2013, the Federal Trade Commission began investigating what was then a burgeoning content marketing strategy - native advertising. The investigation sought to answer many questions, but perhaps most pressingly, the FTC wanted to know if typical readers truly understand when they're being presented with paid content, what "paid content" means, and the ethics of essentially disguising promotional content as editorial.

Over two years later - now that native advertising is incredibly popular - the FTC has finally released guidelines for publishers, and they could end up changing how many advertisers approach this strategy.

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Swift, Apple's Programming Language, is Now Open Source

apple swift

Apple's Swift programming language, debuted last year, has seen fairly wide use since its inception, counting LinkedIn, Yahoo Weather and Clear as apps that currently make use of it. Described as "Objective-C without the baggage of C" by one Apple software engineer, the new programming language has made app creation for iPhones, iPads and Mac computers significantly easier.

The tech giant has now opened up the programming language, allowing developers and programmers outside of Apple to dig into Swift, try it on different platforms, and contribute to its ongoing development.

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The 5 Most Common On-Page SEO Problems (And Why You Might Ignore Them)

on-page seo

On-page SEO is important in a number of ways. Not only do well-optimized site pages improve your chances of ranking highly in search results, but they typically tend to provide an improved user experience as well. With so many on-page SEO factors to consider (meta information, links, URL structure, just to name a few), it's very easy to overlook some simple yet beneficial practices that could enhance your site's presence and usability.

According to a new study from popular SEO tool Raven, there are five clear standouts when it comes to the most widespread on-page SEO issues.

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7 Steps For Optimizing Images

optimizing images

Everybody knows how important images are on webpages. Visual content continues to get more and more popular, making pages that have large blocks of text without any images or video appear ever more outdated. Not to mention, image posts on social media tend to get much more engagement and traffic.

But while you've been adding images to your site to enhance user experience, you may have overlooked the SEO advantages that images can provide. Luckily, optimizing images for search engines is simple and it can have a noticeable effect on traffic and rank.

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