Featured Posts

Category Archives: Content Services

About.com Is Gone, but Its Evergreen Content Will Persevere

evergreen content

Anybody who's used the internet in the past two decades has likely visited About.com. A giant in the early days of the web, About.com was an amalgam of all types of educational content, from "how-to" home improvement articles to pre-WebMD health advice. Even after Google fundamentally changed how content was accessed on the web, About.com continued to thrive because it followed the number-one rule for ranking well: provide valuable content.

But times have changed. Social media is now the number one way people access media sites, and large, catch-all content hubs like MSN, AOL and Yahoo are struggling to compete with more niche, targeted sites.

Continue Reading →

4 Reasons Why Employees are the #1 Content Marketing Resource for Small Businesses

employees content marketing

A common misconception about content marketing is that it's only valuable for large brands. Small-to-medium sized businesses (SMBs) may not feel they have the resources, budget or time to use content creation as a strategy that boosts web traffic, builds an audience and ultimately increases sales.

However, the number one most important rule for ensuring content marketing ROI is to provide value. Neither large companies nor SMBs have to spend exorbitant amounts of money or time to create extremely valuable content that gets results. In fact, one of the best resources for content ROI is your own employees.

Continue Reading →

Facebook's Instant Articles Losing Favor with Content Marketers

facebook instant articles

Two years ago, many content marketers were hailing Facebook's Instant Articles (IA) as a potential game-changer in social marketing. The idea that brands could publish natively on Facebook using long-form content that loads quickly on mobile presented some interesting opportunities for social engagement and brand awareness. Along with other trends at the time (like Twitter potentially dropping its character limit and the debut of Snapchat Discover), in-depth content looked like the future of social content marketing.

Now, however, it looks like IA may not be the game-changer Facebook hoped it would be, as the network struggles to make it worthwhile for publishers.

Continue Reading →

comScore Lists Most Used Mobile Apps - Google and Facebook Dominate

most used mobile apps

According to Business Insider, 65.5 percent of the millions of people who use smartphones fail to download any new apps in a given month. This is despite the fact that over 1.4 billion apps are available in Apple's app store and 1.5 billion are available in Google Play.

Clearly, this data tells us that a majority of smartphone owners prefer to use and revisit a smaller number of apps rather than constantly downloading new ones. While this behavior could change over time, a new report from internet analytics company comScore reflects the current trends.

Continue Reading →

Is Facebook's 'Instant Articles' a Game-Changer For Content?

instant articles

One of Mark Zuckerberg's goals is to make Facebook's News Feed a "perfect personalized newspaper" for every user. To do this, the News Feed algorithm attempts to show users the updates, birthdays, events and shared stories that it thinks would be most important to them. It follows that news sites have been very successful under this system.

In fact, with so many news sites getting more and more referral traffic from Facebook, the network's influence has never been more powerful. But what will happen when they finally decide to directly host content instead of having publishers post a link? We're about to find out.

Continue Reading →