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Category Archives: Content Research

4 Ways to Increase Direct Website Visits

direct traffic

When trying to market a website, app, or any other internet entity, marketers' go-to strategies most often involve using 3rd party platforms to try getting more traffic. This is with good reason, as search, social and email strategies (including paid and organic options for each) are some of the most effective channels for driving traffic back to your own site.

But this leads to marketers potentially overlooking what is arguably the single most powerful and important traffic segment: direct visits. With SEMRush recently naming direct website traffic the single most important ranking factor, it becomes clear that direct visits simply should not be ignored.

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Study: Effective Blog Posts are Longer, More Media-Rich than Ever

blog post length

When it comes to creating effective content that gets real results, SEOs and content marketers have had two questions constantly in the back of their minds for years: how long should a blog post be, and how often should a site post a new blog?

Over time, the answers have varied wildly. Long, in-depth blog posts are often touted as a way to get long-term traffic from search, but short, "snackable" articles from 200-500 words have been an industry standard for years. Almost six years ago, we recommended posts between 250 and 1,000 words. So where are we now?

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Which Types of Content Actually Get Conversions?

content that converts

Aside from the SEO boost that can come from regularly posting fresh content, marketers know that all internet content needs to be created with a goal in mind. Whether you're trying to drive traffic to your website, generate leads, create brand awareness, or get repeat business, your content should be designed to meet your goals.

When it comes to planning and creating content, different topics, content formats and publishing methods can have a huge impact on your content's effectiveness. A new report suggests that many marketers use specific types of content to successfully convert their site visitors into paying customers.

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4 Reasons Why Employees are the #1 Content Marketing Resource for Small Businesses

employees content marketing

A common misconception about content marketing is that it's only valuable for large brands. Small-to-medium sized businesses (SMBs) may not feel they have the resources, budget or time to use content creation as a strategy that boosts web traffic, builds an audience and ultimately increases sales.

However, the number one most important rule for ensuring content marketing ROI is to provide value. Neither large companies nor SMBs have to spend exorbitant amounts of money or time to create extremely valuable content that gets results. In fact, one of the best resources for content ROI is your own employees.

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Survey Reveals How Businesses are Currently Using Content Marketing

content marketing

The hesitation that many businesses express when deciding whether or not to execute a content marketing campaign is understandable. Content marketing is still a relatively new approach, and it can often be difficult to measure any given campaign's return on investment.

However, more and more research is proving that not only is content marketing valuable for brands right now, it's also a marketing technique that's here to stay for the foreseeable future. A new survey from marketing research firm Ascend2 outlines the overwhelmingly positive content marketing climate.

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