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Category Archives: Blog Posts

Survey Says Content Creation is the Most Effective SEO Strategy

content creation

Despite social media creeping up on search as a leading source of referral traffic, search engines are still the number one way a user will find your site on the web. At the same time, you know that you need to undertake certain optimization strategies in order to get seen on search engines in the first place.

However, deciding which SEO strategies will benefit you most can be extremely difficult, as SEO's ROI is often difficult to measure, and search engine ranking criteria is changing all the time. Luckily, a new survey shines some light on what's working for most marketers.

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7 Steps For Optimizing Images

optimizing images

Everybody knows how important images are on webpages. Visual content continues to get more and more popular, making pages that have large blocks of text without any images or video appear ever more outdated. Not to mention, image posts on social media tend to get much more engagement and traffic.

But while you've been adding images to your site to enhance user experience, you may have overlooked the SEO advantages that images can provide. Luckily, optimizing images for search engines is simple and it can have a noticeable effect on traffic and rank.

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Is Facebook's 'Instant Articles' a Game-Changer For Content?

instant articles

One of Mark Zuckerberg's goals is to make Facebook's News Feed a "perfect personalized newspaper" for every user. To do this, the News Feed algorithm attempts to show users the updates, birthdays, events and shared stories that it thinks would be most important to them. It follows that news sites have been very successful under this system.

In fact, with so many news sites getting more and more referral traffic from Facebook, the network's influence has never been more powerful. But what will happen when they finally decide to directly host content instead of having publishers post a link? We're about to find out.

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Young People Read News Content, But They're Finding It Differently

news content

It's a trend we've been hearing about for years now: young people are paying attention to the news less and less. This isn't really surprising, as interest in print media and television news programs have been dwindling for decades.

So, if you're trying to attract young people to your website using content, are you forced to find a way to make a "boring" niche more entertaining? Should you even resort to mindless but popular listicles à la Buzzfeed? Not necessarily - according to a new survey, news content is actually more popular with millenials than previously thought.

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13 Tips For Generating New Blog Post Ideas

blog post ideas

A blog is often the heart of any content marketing campaign. You know that consistently posting new, high-quality blog posts and sharing them through relevant channels can help you generate traffic and brand awareness. But what happens when you run out of blog post ideas?

While writer's block has been written about many times, the internet in 2015 provides many new, easy ways to generate blog post ideas. Of course, the old standby methods still work as well. Before you start, though, just remember that content shouldn't be posted just for the sake of posting. Quality is infinitely more important than quantity.

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