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AdWords Users - It's Time to Implement AMP on Your Landing Pages

AMP landing pages

With Google's mobile-first index on its way, SEO-minded webmasters are more focused on mobile load speed than ever before. Simply put, the AMP format allows content to load extremely fast on mobile. In turn, AMP content often sees a lower bounce rate, potentially better search rankings, and even improved engagement.

Now, Google has announced that AdWords search ads will fully support links to AMP landing pages. While it's not known if Google will show preferential treatment to ads that link to AMP pages, one thing is clear: users will be much more likely to engage with your landing page if it loads quickly.

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Which Types of Content Actually Get Conversions?

content that converts

Aside from the SEO boost that can come from regularly posting fresh content, marketers know that all internet content needs to be created with a goal in mind. Whether you're trying to drive traffic to your website, generate leads, create brand awareness, or get repeat business, your content should be designed to meet your goals.

When it comes to planning and creating content, different topics, content formats and publishing methods can have a huge impact on your content's effectiveness. A new report suggests that many marketers use specific types of content to successfully convert their site visitors into paying customers.

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Twitter Testing Subscription-Style Ads While User Numbers Drop

promoted tweets

Twitter usage has had its share of ups and downs, but it was hoped that a boost seen earlier this year - thought to have been caused by what is perhaps its most infamous user - would kickstart an upward trend throughout the year. Unfortunately for stockholders and marketers, however, it now looks as though the so-called "Trump bump" has turned out to be a bust.

Last week, it was reported that Twitter lost 2 million monthly users in the U.S. during the second quarter of this year. Could a new subscription-based model for promoting Tweets help keep the network relevant and provide ROI for marketers and advertisers?

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Time Inc.: 90% of Consumers Welcome Custom Content from Brands

custom content

There's a lot of talk these days about whether or not traditional advertising is "dead." Some argue that the Mad Men-type mindset of finding the right pitch and getting it in front of as many consumers as possible simply isn't as effective as more modern methods. Other evidence suggests that traditional advertising is just as trusted and effective as it's ever been.

According to a new study from Time Inc., though, it's likely that younger generations will increasingly respond to and expect value from brands that traditional advertising simply can't provide. What will help business provide that value? Content.

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Email Marketing Continues Massive Growth Trend

email marketing

The number of marketing channels and strategies available to brands has skyrocketed in the last decade, and there doesn't seem to be any sign of this trend slowing. Emerging options involving artificial intelligence (AI) and the Internet of Things (IoT), combined with ever-increasing and detailed customer data, can make it seem as though older techniques will lose out in the quest for finding the highest ROI.

Email marketing, often found in a debate about whether it's "dead" or not, is one of those techniques. Despite its relative age, though, a new report from Salesforce says that email marketing is not simply just alive - it's booming.

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